Effective date: October 26, 2026
I. CONTRACTUAL RELATIONSHIP
A. Access and Use
These Terms of Service ("Terms") constitute a legally binding agreement between you, an individual ("Client," "you," or "your"), and Gruuv LLC, a Florida limited liability company ("Gruuv," "we," "us," or "our"). These Terms govern your access to and use of the Gruuv mobile application, website, and associated digital services (collectively, the "App" or "Services").
B. Acceptance of Terms
By accessing, downloading, or using the Services, you acknowledge that you have read, understood, and agreed to be bound by these Terms in their entirety. If you do not agree to these Terms, you are expressly prohibited from using the Services and must immediately cease all access to the App. These Terms supersede any prior agreements or arrangements between you and Gruuv regarding the subject matter herein.
C. Electronic Signature
You acknowledge that by clicking a "Book Now," "Register," or similar button, or by otherwise initiating a transaction via the Services, you are providing a legal electronic signature and intent to be bound by this Agreement pursuant to the Florida Electronic Signature Act and the Electronic Signatures in Global and National Commerce Act (E-SIGN).
D. Arbitration Notice
Except for certain types of disputes described in the arbitration section below, you agree that disputes between you and Gruuv will be resolved by binding, individual arbitration in Hillsborough County, Florida, and you waive your right to participate in a class action lawsuit or class-wide arbitration.
II. THE SERVICES: TECHNOLOGY PLATFORM DISCLOSURE
A. Marketplace Nature
Gruuv provides a digital marketplace platform designed to facilitate the connection between users seeking group transportation ("Clients") and independent third-party providers of such services ("Vehicle Service Providers" or "VSPs"). GRUUV IS A TECHNOLOGY PLATFORM AND IS NOT A TRANSPORTATION CARRIER. Gruuv does not provide transportation services, does not own or lease a fleet of vehicles, and does not employ drivers.
B. Independent Contractor Status
All VSPs and their respective drivers are independent third-party contractors. They are not employees, agents, joint venturers, or representatives of Gruuv. Gruuv does not control, supervise, direct, or oversee the VSP"s performance, including but not limited to route selection, vehicle maintenance, or the timing of service execution.
C. Third-Party Services and Content
The Services may be integrated with or rely on third-party platforms, including, but not limited to, Google Maps/Earth (for navigation and geocoding), Stripe (for payment processing), and Apple Pay. You acknowledge that different terms of use and privacy policies apply to these third-party services. Gruuv does not endorse and shall not be held liable for any inaccuracies, service interruptions, or data breaches occurring within these third-party environments.
D. Platform Discretion
Gruuv reserves the right, at its sole discretion and without notice, to modify, suspend, or terminate any aspect of the Services, or to deny platform access to any Client or VSP for any reason, including, but not limited to, a breach of these Terms or the safety standards established by Gruuv.
III. LICENSE AND PROHIBITED CONDUCT
A. License Grant
Subject to your strict compliance with these Terms, Gruuv grants you a limited, non-exclusive, non-sublicensable, revocable, non-transferable license to access and use the App on your personal mobile device solely for the purpose of requesting and managing transportation services.
B. Restrictions on Use
You are expressly prohibited from:
- Removing any copyright, trademark, or other proprietary notices from any portion of the Services
- Decompiling, reverse engineering, or disassembling the Services to extract source code or proprietary algorithms
- Launching any automated programs or scripts (including "bots," "spiders," or "scrapers") for the purpose of data mining or surveying the App
- Attempting to gain unauthorized access to or impairing any aspect of the Services or its related systems or networks
- Using the Services to facilitate the transportation of hazardous materials, illegal substances, or any item prohibited under Florida or federal law
IV. USER ACCOUNTS AND COMMUNICATION
A. Account Security
Gruuv is intended only for individuals who are at least 18 years old. You must be 18 or older to use the Services, including the website, quote forms, mobile application, and booking services. By using the Services or submitting a quote request, you represent that you meet this age requirement. You must maintain an active personal user account (“Account”) where required to access a feature. You are responsible for maintaining the confidentiality of your Account credentials and for all activity occurring under your Account. You agree to notify Gruuv immediately of any unauthorized use of your Account.
B. Verification and KYC
Gruuv may, in its sole discretion, require you to provide proof of identity or other method of verification to access or use the Services. You agree that you may be denied access to the Services if you refuse to provide such proof.
C. Transactional Messaging
By creating an Account, you agree that Gruuv may send you text (SMS) messages and emails as part of the normal business operation of your use of the Services. Transactional messages include, but are not limited to, ride confirmations, driver arrival notifications, and receipt delivery. You acknowledge that opting out of transactional SMS may materially impair your ability to use the Services (e.g., you may not know when your vehicle has arrived).
D. Communication Preferences
The website quote form does not subscribe you to promotional emails. You may stop quote-related follow-up emails using the instructions in the email or by contacting support@gruuvbus.com. To opt out of SMS messages, follow the instructions provided or reply “STOP.” Gruuv is not responsible for data or messaging rates applied by your mobile carrier.
E. Website Quotes and Requested Emails
You may request a website quote without creating an Account. When you submit the quote form, Gruuv may collect the email address and trip details you provide to calculate your quote, respond to your inquiry, and maintain a record of your request. Selecting “Email me my booking” requests an email containing your selected ride estimate and links to complete a booking. A website quote or emailed estimate is not a confirmed reservation and does not reserve a vehicle.
F. Quote Follow-ups and Email Preferences
When you submit a quote request, Gruuv LLC may email you about that specific request, including to answer questions, clarify trip details, provide an estimate, or follow up about completing the booking, even if you do not book. Quote-related follow-ups are limited to the inquiry you submitted. The website quote form does not offer a marketing subscription, and providing your email does not enroll you in newsletters, general promotions, or future marketing campaigns.
You may ask us to stop follow-up emails about an unbooked quote by using the unsubscribe instructions in an email or by emailing support@gruuvbus.com. No account, fee, or purchase is required. We honor opt-out requests promptly and no later than 10 business days after receipt. We may still deliver an email you specifically request or necessary messages about an existing booking, payment, safety, or your Account, as permitted by law. A later quote request does not automatically cancel a previous opt-out from ongoing follow-ups.
We use email addresses, inquiry details, communication preferences, and unsubscribe records as described in our Privacy Policy. Quote-related emails remain subject to applicable law and your preferences, including commercial-email requirements where applicable. Submitting this form does not authorize SMS or telephone marketing.
V. PAYMENTS, FEES, AND LIQUIDATED DAMAGES
A. Facilitation of Charges
Use of the Services will result in charges to you for the services provided by a VSP ("Charges"). Gruuv acts as the limited payment collection agent for the VSP. All Charges are due immediately and will be facilitated using the preferred payment method designated in your Account.
B. Fee Schedule and Rationale
You acknowledge and agree to the following fees, which are established to compensate VSPs for lost opportunity costs and dispatch logistics:
- Late Cancellation Fee ($50.00): Applied if a booking is canceled by the Client within two (2) hours of the scheduled pickup time. This fee represents a reasonable estimate of the VSP"s lost revenue for that time slot.
- No-Show Fee ($50.00): Applied if the Client"s group fails to arrive at the designated pickup location within fifteen (15) minutes of the scheduled time.
- Cleaning and Damage Fee (Minimum $250.00): Applied for excessive mess (e.g., bodily fluids, spilled beverages) or physical damage to the interior/exterior of the vehicle caused by your group. Gruuv reserves the right to charge the full cost of professional detailing or repair as estimated by a third-party mechanic.
- Liquidated Damages Disclosure: You agree that the Cancellation and No-Show fees are "liquidated damages" and not a penalty. They represent a fair and reasonable estimate of the actual damages Gruuv and the VSP would incur, given the difficulty of re-booking a group-sized vehicle on short notice.
VI. STANDARDS OF CONDUCT AND FLORIDA STATUTORY COMPLIANCE
A. Florida Open Container Law
Pursuant to Florida Statute § 316.1936, the possession of an open container of an alcoholic beverage by a passenger in a motor vehicle is generally prohibited. While certain exceptions exist for commercial vehicles with a designated passenger compartment, the driver must never possess or have access to any alcoholic beverage. Providing alcohol to a minor or the driver is a material breach of this Agreement and a violation of state law.
B. Group Leader Responsibility
The individual who initiates the booking (the "Client") is both financially and legally responsible for the conduct of all guests in their group. You agree to ensure that all members of your group comply with these Terms.
C. Zero Tolerance for Misconduct
VSPs and their drivers reserve the absolute right to terminate any ride immediately, without refund, for behavior that includes, but is not limited to, any of the following:
- Belligerent, aggressive, or threatening toward the driver or others
- Unsafe (e.g., standing while the vehicle is in motion, hanging out of windows)
- Unlawful (e.g., use of illegal narcotics, underage drinking)
- Disruptive to the safe operation of the vehicle
VII. DISCLAIMERS; LIMITATION OF LIABILITY; INDEMNITY
A. DISCLAIMER
THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." GRUUV DISCLAIMS ALL REPRESENTATIONS AND WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. GRUUV MAKES NO REPRESENTATION, WARRANTY, OR GUARANTEE REGARDING THE RELIABILITY, TIMELINESS, QUALITY, SUITABILITY, OR AVAILABILITY OF THE SERVICES OR THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE.
B. LIMITATION OF LIABILITY
GRUUV SHALL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, LOST DATA, PERSONAL INJURY, OR PROPERTY DAMAGE RELATED TO, IN CONNECTION WITH, OR OTHERWISE RESULTING FROM ANY USE OF THE SERVICES, REGARDLESS OF THE NEGLIGENCE (EITHER ACTIVE, AFFIRMATIVE, SOLE, OR CONCURRENT) OF GRUUV.
C. MAXIMUM LIABILITY CAP
IN NO EVENT SHALL GRUUV"S TOTAL LIABILITY TO YOU IN CONNECTION WITH THE SERVICES FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION EXCEED THE TOTAL AMOUNT PAID BY YOU TO GRUUV FOR THE SPECIFIC BOOKING IN DISPUTE.
D. Force Majeure
Gruuv shall not be liable for any failure or delay in performance due to circumstances beyond its reasonable control, including acts of God, traffic accidents, road closures, severe weather, or technical failures of third-party payment or mapping providers.
E. Indemnity
You agree to indemnify and hold Gruuv and its officers, directors, and employees harmless from any and all claims, demands, losses, liabilities, and expenses (including attorneys" fees) arising out of:
- Your use of the Services
- Your breach of these Terms
- Your violation of the rights of any third party, including VSPs and their passengers
VIII. DISPUTE RESOLUTION AND ARBITRATION
A. Choice of Law
These Terms are governed by and construed in accordance with the laws of the State of Florida, U.S.A., without giving effect to any conflict of law principles.
B. Mandatory Mediation
Before initiating any formal legal proceeding, you and Gruuv agree to first attempt to resolve any dispute through good-faith mediation in Hillsborough County, Florida, with the costs of the mediator split equally between the parties.
C. Binding Arbitration
Any dispute not resolved by mediation shall be settled by binding arbitration administered by the American Arbitration Association (AAA) in accordance with its Commercial Arbitration Rules. The venue for arbitration shall be Hillsborough County, Florida. You acknowledge and agree that you and Gruuv are each waiving the right to a trial by jury or to participate in a class action.
IX. OTHER PROVISIONS
A. Severability
If any provision of these Terms is held to be illegal, invalid, or unenforceable, in whole or in part, under any law, such provision shall be deemed not to form part of these Terms, but the legality and enforceability of the remaining provisions shall not be affected.
B. Entire Agreement
These Terms, along with any supplemental policies referenced herein (such as the Privacy Policy), constitute the entire agreement between you and Gruuv.
C. Notices
Gruuv may give notice by means of a general notice on the App, electronic mail to your Account email, or by written communication sent to your registered address.
D. Assignment
You may not assign these Terms without Gruuv"s prior written approval. Gruuv may assign these Terms without your consent to a subsidiary, an acquirer of Gruuv"s equity or assets, or a successor by merger.
X. MODIFICATIONS TO THE SERVICES AND TERMS
A. Right to Modify Terms
Gruuv reserves the right, at its sole and absolute discretion, to modify, amend, or replace these Terms at any time. The most current version of the Terms will be posted on the App and website, and the "Effective Date" at the top of this document will be updated accordingly.
B. Notification of Significant Changes
For material changes that significantly impact your legal rights or obligations, Gruuv may—but is not obligated to—provide notice via the App, electronic mail, or other communication methods designated in your Account.
C. Acceptance via Continued Use
Your continued access to or use of the Services following the posting of any updated Terms constitutes your binding acceptance of such modifications. If you do not agree to the modified Terms, your sole and exclusive remedy is to cease all use of the App and terminate your Account.
D. Modification of Services
Gruuv further reserves the right to update, modify, suspend, or discontinue any aspect of the Services (including specific features, pricing models, or VSP availability) at any time without prior notice or liability. You acknowledge that such technical or operational modifications are necessary to maintain the integrity and competitive posture of the technology platform.
BY INITIATING A BOOKING, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS OF SERVICE.