Effective date: October 26, 2026
At Gruuv LLC (“Gruuv,” “we,” “our,” or “us”), your privacy is important to us. This Privacy Policy explains how we collect, use, share, and protect your information when you use our website, quote forms, mobile app, and related services.
1. Information We Collect
- Information you provide: Phone number for app signup; name and email address when provided; website quote and trip details; support messages; and your communication preferences.
- Information we collect automatically: Location data to provide rides and route accuracy. Website forms also process technical request information and IP-derived rate-limit identifiers to prevent misuse.
- Third-party tools: Stripe & Apple Pay for payments (we do not store payment data); Firebase for app infrastructure; PostHog for analytics (anonymized usage data)
2. How We Use Your Data
- Connect passengers with drivers
- Provide customer support
- Improve app performance and safety
- Analyze aggregated usage patterns
We do not sell your data to third parties.
3. Data Sharing
- Drivers (location and contact info for pickups)
- Service providers (Firebase, PostHog)
- Legal authorities when required by law
4. SMS Communications
When you provide your mobile number during signup, we may send you SMS (text) messages related to your activity on Gruuv. These messages may include:
- Ride confirmations and reminders
- Driver arrival updates
- Ride cancellations or delays
- Receipts and ride summaries
- Occasional promotions or announcements
Message frequency varies based on your activity. Message and data rates may apply. You may opt out of receiving SMS at any time by replying "STOP". For help, reply "HELP" or contact support@gruuvbus.com.
We do not sell or share your phone number with third parties for marketing purposes.
5. Website Quotes and Email Communications
When you submit a website quote form, we collect your email address and the trip information you submit, such as pickup and destination addresses, stops, date, pickup time, rider count, booking type, vehicle preference, and occasion. We use this information to calculate estimates, respond to inquiries, provide requested ride-detail emails, and help you use our services. Merely typing an email address into an unsubmitted form does not save a quote inquiry.
We may also email you to follow up about the specific quote you submitted, including to clarify trip details, answer questions, or assist with completing that booking, even if you do not book. These follow-ups are limited to your submitted inquiry. The website quote form does not offer a marketing subscription, and submitting your email does not enroll you in newsletters, general promotions, or future marketing campaigns.
We retain records of your submitted inquiry, the notice version shown, and your communication preferences to respond to your request and administer email choices. We also keep unsubscribe and suppression records so that we can respect your requests to stop follow-ups. We do not sell your email address or share it with independent third parties for their own marketing.
We use service providers to host and process inquiry records and deliver email, including Google Firebase and Resend. These providers process information needed to provide those services. We may also disclose information when required by law or to protect the security and rights of Gruuv and its users, consistent with this Policy.
You can ask us to stop follow-up emails about an unbooked quote using the unsubscribe instructions in an email or by contacting support@gruuvbus.com. Opting out is free and does not require an Account. We honor requests promptly and within 10 business days. We may still send emails you specifically request and necessary, non-promotional communications about an existing booking, payment, safety, or Account, as permitted by law. A later quote request does not automatically cancel a previous opt-out from ongoing follow-ups. Quote-related emails remain subject to applicable law, including commercial-email requirements where applicable.
We retain inquiry and communication records for as long as reasonably necessary to address your request, provide services, administer your preferences, comply with legal obligations, and resolve disputes. We may retain a limited suppression record after other data is deleted to respect an opt-out. You may contact us to request access to, correction of, or deletion of your information, subject to applicable legal exceptions.
6. Your Choices
You can stop using Gruuv at any time. If you delete the app, some data may remain in backups for a limited time. You can contact us at support@gruuvbus.com to request deletion of your data.
7. Security
We take reasonable precautions to protect your data, including encrypted communications and trusted third-party infrastructure. However, no system is 100% secure.
8. Age Eligibility and Privacy of Minors
Gruuv is intended only for individuals who are at least 18 years old. Our website, quote forms, mobile app, and related services are not directed to individuals under 18, and individuals under 18 must not use these services or submit personal information. We do not knowingly collect personal information from anyone under 18. If you believe that someone under 18 has provided us with personal information, please contact support@gruuvbus.com so we can investigate and take appropriate steps to delete that information.
9. Changes to This Policy
We may update this Privacy Policy periodically and will identify the current effective date. Where required by law, we will provide notice or obtain consent before materially changing how we use information previously collected. Updating this Policy does not, by itself, enroll you in marketing or reverse an unsubscribe request.
10. Contact Us
For questions or concerns, contact us at:
📧 support@gruuvbus.com
Gruuv LLC · 4514 S Gaines Rd, Tampa, FL 33611, USA